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My name is Michael Ford and I built a successful business on eBay by NOT doing what everyone else recommends.
Do you want to know the real secrets to a successul auction? An auction that does not just sell but actually makes you money? Do you post auctions and think you made a successful sale because someone was high bidder? That is what many mis-guided Power Sellers believe. They close ten, twenty, one hundred auctions a day and they lose money on every one without realizing that they could have received a higher final bid with some simple changes to their auction.
I will tell you the secrets that none of the eBay authors will even talk about. I can show you why you should never buy from a reserve price auction and why you are driving away bidders if you use reserve prices when you are a seller. I can show you why you should never pay extra for insurance as a buyer. I can show you how to make 10 to 100 times the money you made in the auction from the same customer.
It is also important to know how scams work for both buyers and sellers. No other author will tell you how scams on eBay work or how you easily avoid them because they don't know themselves what the answer is. As a buyer or seller you must know how to avoid both professional criminals and problem sellers or problem buyers.
I am opening my black book of secrets and I will show you everything I learned in my ten year eBay career. Why would I do this when no other Power Seller is willing to divulge their real secrets? The answer is simple. My business outside of eBay grew large enough that I no longer need eBay. I used eBay to build my off eBay business and now I keep busy with it full time. I still use eBay and it was my primary income for many years, but today I am not dependent on eBay and I can share my secrets without worrying about anyone competing with me.
Go ahead and use my secrets, I want you to succeed with them.
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